Here’s a common scenario that can lead to a recycled spam trap ending up on your email list: Recycled spam trapsĪ recycled spam trap can be a little harder to identify and a little less likely to get you in trouble. In fact, it's pretty close to impossible.Īttempting to send emails to a pristine spam trap is the quickest way to get labeled as a spammer and get your email messages blocked from being delivered to the inbox. If there’s a pristine spam trap on your list, it’s highly unlikely that it got there because someone used it to opt in to your emails or subscribe to your list. Since there are no real subscribers connected to these email addresses, the presence of a pristine spam trap on your list tells mailbox providers that you are probably a spammer. When spammers buy a collection of email addresses or scrape the web to collect contacts, one (or more) of these pristine spam trap email addresses may end up on their list. That’s because the people selling email contacts aren’t the most trustworthy people around either. Pristine spam traps also show up on purchased email lists. More commonly referred to as true or pristine spam traps, these are “fake” email addresses that blocklists and inbox service providers create and then place around the web. But that honeypot is nothing but a decoy. It’s a nice succulent email address just waiting to receive some unsolicited mail. In the same way, a honeypot spam trap is deeply alluring to an email scammer or spammer. Honeypots are irresistible to certain wild animals. That’s the type of spam trap that tops our list. In fact, there’s only one type that can get you in big trouble with anti-spam organizations in a big hurry.
Not all spam traps are created equal, and neither are the potential consequences for getting caught with them on your list.
Let’s take a closer look at how the three different kinds of spam traps are classified. Just a single email to the wrong address can damage your sender reputation or even get all your emails blocked. Send a campaign to one of these addresses, and it’s a pretty good sign that you’re up to no good. Spam traps are either fake contacts or email addresses that have been abandoned and are no longer in use. However, there is no real person behind the email address.
Spam traps help mailbox providers and email blocklist owners identify which senders are being spammy.Ī spam trap is actually just an email address. Mailbox providers use spam filters to determine which messages should get sent to the junk folder. For starters, let’s make sure this is clear: Spam traps are meant to catch spammers, not spammy messages.
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